Tag Archives: keys to social branding

How to Make Your Business Feel Better

canstock8229089Everybody knows that there is an inevitable point or two during a shopping trip with me when they will hear the exasperated exclamation “Of course!” after I’ve proven for the umpteenth time my unintentional yet consistent ability to select high quality items and consequently, more expensive items than I should ever be given the option to buy.  It’s a gift and a curse but it’s more than that too. Continue reading

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How to Turn Facebook Likes into Customers

thumbs upIt’s the year 2013 and you’re in business. You no doubt have a Facebook page, or at least know that you should. You may already have a following and you probably receive “likes” if you post on a regular basis. You might even watch your like numbers climb and think that you’ve got a good measure of social media marketing effectiveness. Ignore that number and read on. Continue reading

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Rolling Stone Finds Fool’s Gold

On Wednesday 7-18-2013, iconic Rolling Stone magazine went for rookie mistake gold and didn’t stick the landing. If you don’t know what happened, Google it (or don’t). I won’t be naming names just for the sake of improving my SEO searchability. We’ve all watched inappropriate viral videos turn no-name companies into social brands overnight – that’s rookie mistake gold. Enough buzz around even the most vulgar hidden camera prank creates honey. However, if you own an established company, even if it’s known for controversy, even if it’s known for cutting-edge content, there is a line between all press being good press and bad press being bad press. And bad press is bad for your brand.

mCd1dv5jeLwsxxzFW4rwh7AOnce you’ve successfully built your brand, your customers will expect you to play to some degree within the bounds of that brand. Here are 3 out-of-bounds moves that your established brand can make: Continue reading

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Stop Killing Your Social Brand

twitter-hash-tag-abuse-spamI see so many brands missing the “social” aspect of social branding and burying their chances of success. Here are some ideas for stayin’ alive.

Know your audience. Did you know that Facebook has a different audience than LinkedIn? You need to know who you’re reaching through each social media outlet so that you can tailor your messages accordingly. Set yourself up for success with some word association reminders: Facebook – Friends, LinkedIn – Look Professional, Twitter – Interact.

Be consistent. Focus on a few specific identifying characteristics or core values of your brand. Make sure your profiles all promote your brand in a similar visual way- Target (NYSE: TGT) hits the mark by not overwhelming us with logo repetition but instead, using creative design in the same color scheme and fonts.

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