Tag Archives: how to promote your business

How to Make Your Business Feel Better

canstock8229089Everybody knows that there is an inevitable point or two during a shopping trip with me when they will hear the exasperated exclamation “Of course!” after I’ve proven for the umpteenth time my unintentional yet consistent ability to select high quality items and consequently, more expensive items than I should ever be given the option to buy. ┬áIt’s a gift and a curse but it’s more than that too. Continue reading

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The Basics of An Elevator Pitch

20130806-203032.jpgOne of my favorite bloggers lately, Penelope Trunk, just posted about first impressions and thinking about this in a business context reminded me of a quote I once heard: “If you can’t explain it simply, you don’t understand it well enough.” Assuming the person you’re giving a first impression to is still standing in front of you after they take in your visual impression (or even if they’re running away) the first words out of your mouth (or that you yell as they flee) need to be crafted for maximum verbal impression. Continue reading

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