Tag Archives: how to get started with social media

How to Tweet Your Way to More Twitter Followers

birdsThe definition of “Twittering” says everything you need to know about this phenomenon; it’s the act of uttering successive chirping noises. It’s therefore an extremely annoying but necessary evil for all businesses trying to show status and prove industry clout. The main reason people want more followers on Twitter is to build credibility behind their successive chirping noises and if you’ve got the will, there are quite a few ways to increase your follower count. Continue reading

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Stop Killing Your Social Brand

twitter-hash-tag-abuse-spamI see so many brands missing the “social” aspect of social branding and burying their chances of success. Here are some ideas for stayin’ alive.

Know your audience. Did you know that Facebook has a different audience than LinkedIn? You need to know who you’re reaching through each social media outlet so that you can tailor your messages accordingly. Set yourself up for success with some word association reminders: Facebook – Friends, LinkedIn – Look Professional, Twitter – Interact.

Be consistent. Focus on a few specific identifying characteristics or core values of your brand. Make sure your profiles all promote your brand in a similar visual way- Target (NYSE: TGT) hits the mark by not overwhelming us with logo repetition but instead, using creative design in the same color scheme and fonts.

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Internet Marketing is Dead: Make Way for Social Branding

scott-campbell-dollar-art-heartIf you’ve ever put a powered off cell phone to your ear and enthusiastically confirmed last minute dinner plans or purported to be the vital recipient of a sole jail cell phone call while shopping for a mattress then you’re too smart to get sold by this article, so read on because there’s no pressure.

The number one thing that irritates me when I’m shopping is the feeling like I’m being sold. The only thing left that I actually ever set out to buy from a brick and mortar store is a mattress so for the purpose of this non-pitch for social branding services let’s focus on that unrestful experience.

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