Know your audience. Did you know that Facebook has a different audience than LinkedIn? You need to know who you’re reaching through each social media outlet so that you can tailor your messages accordingly. Set yourself up for success with some word association reminders: Facebook – Friends, LinkedIn – Look Professional, Twitter – Interact.
Be consistent. Focus on a few specific identifying characteristics or core values of your brand. Make sure your profiles all promote your brand in a similar visual way- Target (NYSE: TGT) hits the mark by not overwhelming us with logo repetition but instead, using creative design in the same color scheme and fonts.