Category Archives: Marketing Strategy

The Basics of An Elevator Pitch

20130806-203032.jpgOne of my favorite bloggers lately, Penelope Trunk, just posted about first impressions and thinking about this in a business context reminded me of a quote I once heard: “If you can’t explain it simply, you don’t understand it well enough.” Assuming the person you’re giving a first impression to is still standing in front of you after they take in your visual impression (or even if they’re running away) the first words out of your mouth (or that you yell as they flee) need to be crafted for maximum verbal impression. Continue reading

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3 Step Easy Competitive Market Analysis for Your Business

eye fbTerms like “competitive market analysis” can be intimidating, but it’s a simple concept that is about as complex as stalking your ex’s new boyfriend on Facebook. Here’s a better way to spend your drunken midnight hours that may actually help improve your business and not land you a restraining order. I know, I know, but you “loved her, man.” Read on.

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