Category Archives: Brains of Brands

How to Make Your Business Feel Better

canstock8229089Everybody knows that there is an inevitable point or two during a shopping trip with me when they will hear the exasperated exclamation “Of course!” after I’ve proven for the umpteenth time my unintentional yet consistent ability to select high quality items and consequently, more expensive items than I should ever be given the option to buy. ┬áIt’s a gift and a curse but it’s more than that too. Continue reading

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Return of Twinkie: A Comeback Wrapped in Cellophane

american boxing gloveTo be honest, I’ve never eaten a Hostess Twinkie. But I still stop and cheer for Rocky Balboa, another one of America’s most treasured prepackaged items, every time I channel surf right into his seemingly impossible Drago matchup. So I saw Twinkie stumbling under the PR pressure of labor union discontent and I saw it waver from the gluten free right hook. I knew instinctively though, Twinkie might be down but would never be out.

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