Know your audience. Did you know that Facebook has a different audience than LinkedIn? You need to know who you’re reaching through each social media outlet so that you can tailor your messages accordingly. Set yourself up for success with some word association reminders: Facebook – Friends, LinkedIn – Look Professional, Twitter – Interact.
Be consistent. Focus on a few specific identifying characteristics or core values of your brand. Make sure your profiles all promote your brand in a similar visual way- Target (NYSE: TGT) hits the mark by not overwhelming us with logo repetition but instead, using creative design in the same color scheme and fonts.
Check your sales pitch at the door. Take the time to interact with other brands, products and trends so your audience can see you being social with them, not at them. Add value by sharing links or relevant things of interest and thank your new followers.
Get regular. I get it- there are a lot A LOT of options out there. Pick and choose the social media outlets that you like and can use easily or consider using a dashboard like Hootsuite to transform time spent into time managed. The only way to build a strong social brand is to consistently work on it.
What do you think? What else has helped you in your quest to brand? If you found this post helpful, leave a comment, send me an @ModernMarketeur or share with your network.